They say you should never judge a book by its cover, but the reality is that’s exactly what visitors to your premises do. Often your signage is the first thing that your visitors will see which is why it is so important to make sure they are well-designed, well-maintained and kept clean.
As well as communicating relevant information, your signs will also be saying a lot about your organisation through their design and condition.
Your signs are a vital part of your branding and should be used as a tool to enhance your brand, not damage it. Poorly maintained signs suggest that the organisation is un-organised and sub-standard. As do badly designed or inconsistently designed signs.
The design and style of your signage should aim to convey the culture and approach of your organisation. For example, a traditional, highly renowned establishment may use a subtle colour palette, such as white writing on a dark grey background to help strengthen this message. A modern and innovative organisation may make use of brighter colours and imagery to deliver a consistent visitor experience.
You won’t get a second chance to make a good first impression. With your external signage being the first thing your visitors will see, make sure they are well looked after, informative and that they provide your visitors with a positive feeling about your organisation.
Now could be the ideal time to review and renew your existing signage solutions to provide your visitors with the best possible impression from the very first moment they arrive. Get in touch to find out we could help.